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Do you want the best digital marketing tips to run your business online. With the right knowledge any brand on social media or a website can see exponential growth. If your business is stuck and in need of a boost consider these tips below to kickstart your online presence and attract the right audience.

Utilise Video

If you want to increase traffic to your website, consider using video. The best video content is long, and the most effective way to increase views is by using multiple channels. You can use this technique for a variety of purposes. Video content has become extremely popular, and the same can be said for written content. A well-produced video will get more views and clicks than a standard article. Another video marketing tip is to make your content interactive. Whether you’re writing a blog or presenting at a conference, be sure to keep your audience in mind.

Optimise for mobile

Optimise for mobile means making your website as easy to navigate as possible, which is especially important for users on the go. Make sure your fonts are easy to read, buttons are easy to press, and navigation is easy to find. This can also increase the chances of a conversion, as well as profits. This is an important part of digital marketing, and one that you must not neglect.

Integrate analytics into your digital marketing strategy

If you’re planning to start a new digital marketing campaign or are already using Google Analytics, you might want to integrate analytics into your strategy. Analytics provide valuable insights about your audience and leads. They can help you improve your marketing efforts and determine where you need to invest your resources. After all, no business can grow without analytics.

Develop a solid email marketing strategy

To succeed with digital marketing, your email strategy must be as effective as possible. As data privacy regulations change, email must be integrated with other channels and become the primary focus of your marketing efforts. Strong first-party data is now an essential competitive advantage, and it needs to be used to your full advantage. Here are some tips to develop a solid email marketing strategy:

Adapt to changing consumer preferences

Social distancing has shifted the way people think and behave in the marketplace, and this will affect your sales strategies in the future. Some trends have been in the works for years, while others have taken a dramatic turn. Regardless of the circumstances, it is important to stay ahead of the curve and adapt your marketing strategy to match the evolving preferences of your customers. Consumer behavior is more fragmented and more personal than ever, so engaging with your customers through digital channels is essential to stay ahead of the curve.

Automate tasks

One of the most beneficial aspects of marketing automation is that it saves marketers time. They can now focus on developing relationships with customers instead of manually completing the same tasks. But before automating tasks in digital marketing, marketers need to define their goals. Do they want to increase team productivity? Would they like to gather better customer data? What are their core needs? Knowing this will help them prioritize the tasks that require automation and select the tools that will best suit their needs.